Overview
Project Title: Brothers, a clothing brand for tween boys
Organization: Tween Brands
Date: November 2011 - December 2024
Role: Strategy, Design, Research, Art Direction
Summary: Tween Brands commissioned me to help launch Brothers, a new clothing brand for boys. I worked with merchants, buyers, and engineering teams to help establish a digital footprint and, eventually, a brick-and-mortar presence in select Justice stores.
My role grew quickly, and I helped build a small team that focused on e-commerce, digital marketing, email campaigns, and in-store experiences.
Website samples
Email samples
Art Direction Samples
